Released on: November 6, 2007, 7:32 pm

Press Release Author: Sipping Beauty

Industry: Food & Beverage

Press Release Summary: Hot New Tea Line is Changing the Beauty Biz, Sip by Sip


Press Release Body: Boston, November 6, 2007 - Beauty junkies and tea-lovers, get
ready. Now you can enjoy a cuppa and get gorgeous at the same time! The secret?
It's called Sipping Beauty, a new line of specialty teas guaranteed to add a brand
new flavor to the business of looking good.

Created and distributed by Boston-based Maswel Brands, Sipping Beauty is the first
product line to deliver beauty aids in the form of a tea. The result is a
completely new concept in both the beverage and beauty markets - a delicious
high-quality tea that does double duty by delivering beauty benefits, making you
look better with every sip.

"With consumers demanding more and more sophisticated specialty beverages, the idea
of beauty treatments people can actually drink is a really exciting concept,"
explains Claudia Starkey, designer of the SIPPING BEAUTY brand. "We're excited to
be able to offer beauty-conscious consumers what has to be the easiest way ever to
look great and enjoy it too."

Sipping Beauty gives tea lovers a choice of six delicious flavors to enjoy hot or
iced, each targeted to a specific beauty need. Chocolaty, minty Forever Young
contains antioxidants to keep skin youthful. Weightless, flavored with papaya and
pineapple, has the weight reducing benefits of green tea. Whiff's blend of
spearmint and peppermint keeps sippers' breath fresh, while herbal Puritea is like
detox in a cup. Fruity Multi-Beautimin is packed with skin-renewing Vitamin C, and
finally, chamomile and licorice-packed Beauty Sleep lulls sippers to dreamland for a
restful night's sleep.


Sipping Beauty - 2


More than just a drink or a beauty treatment, Sipping Beauty also offers sippers a
whole new beauty lifestyle with a newsletter, The Sip and the interactive Doll Club.
Plus, our upcoming beauty ParTeas will turn the Sipping Beauty experience into
bona-fide social events, where glamour gals gather to share sips and tips. To put
it simply, tea has never been so hot.

FOR MORE INFORMATION: Visit our websites at www.sippingbeauty.net and
www.maswelbrands.com.

Images to accompany this story can be found at:
http://www.sippingbeauty.net/ekit.htm

For more information contact:
Claudia Starkey
Phone: 617-905-3843
Fax: 617-977-0185
Email: media@sippingbeauty.net


Web Site: http://www.sippingbeauty.net/

Contact Details: Claudia Starkey
Phone: 617-905-3843
Fax: 617-977-0185
Email: media@sippingbeauty.net